Tuesday, 3 April 2012

Why You Shouldn't Ignore Guest Blogging as a Marketing Strategy


As an online entrepreneur, you’re used to thinking of as many different
strategies as possible to promote your presence on the web and increase
your traffic and subscriber list.

One strategy often overlooked, however,is guest blogging: Yet those who have tried it agree that it can quantum leap your prominence and popularity within your niche very quickly,
bringing rewards all round.

As with most strategies, there is a wrong way and a right way to do
things. Simply knowing a few key conventions and principles and
following a simple action plan, can turn modest benefits into huge ones
with speedy, far-reaching impact on your career.

If you approach guest blogging intelligently, with even the barest
minimum of preparation, becoming a guest blogger can provide an
increase in:

- Social proof of your expert status
- Awareness from important authority figures
- Emotional connection and engagement
- Inbound links to your own blog
- Joint Venture opportunities
- Fresh traffic
- Visibility

What guest blogging does for you:

- Allows you to provide value to your online community
- Encourages others to promote you and your guest posts
- Allows you to get to know other key players in your niche
- Build a strong networking base
- Share information
- Let people get to know you

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