dilemmas; arouse their sympathies and emotions. They put you in the
middle of the action; carry you away from the world; make you think.
They trigger change, provide blinding revelations, make people laugh and
feel good again. Powerful posts make people angry, destroy schedules
and divert people from their purpose.
In short, powerful posts engage the reader. Reading them becomes an
instant priority. They’re irresistible.
A lot of the above can be created through your writing methods. You
don’t have to be brilliant. You don’t have to have a degree in literature or
journalism. You just have to observe the rules of putting together a great
post. You need:
1. A short, punchy headline that is irresistible.
2. A first sentence that “hooks” the reader.
3. A great resource box or bio, no more than two lines, tops.
4. Professional caliber, original photos.
5. A Thumbnail photo of you, re-sized ready to fit their specs.
6. Breaks in the text. Short paragraphs, numbered lists, bullet
points and subheads all help people to read posts quickly and
Remember that online readers scan first – until they find something that “grabs” their attention.
Photos aren’t always necessary – but many blog owners love it when you provide quality photos they can use to enhance your article.
Pay attention also to posts that get the most comments. Whether they’re
positive or negative, a high degree of interaction and activity is a sign
you’re doing something right!
An example of a "curious" catchy start to a post is:
"Did you know that your Nose is always VISIBLE, but your Brain is conditioned to ignore it from your view? Well maybe the same thing is happening about that ever elusive OPPORTUNITY that you seek!"